A new initiative piloted in the West of England with local GP surgeries, has revealed a successful approach to recruiting volunteers to Join Dementia Research. A joint project between the NIHR Local Clinical Research Network (LCRN) and the Office of the NIHR National Director for Dementia Research, aimed to work alongside GPs in the region to identify and engage with patients via mailings to recruit for dementia research studies.

Read the full case study – Testing GP Direct Marketing to Patients