Fylde Coast Memory Assessment Service wrote to everyone who received a diagnosis within the past 12 months offering them the opportunity to engage in dementia research by registering on Join Dementia Research. This mailing was done as part of a new initiative piloted by Fylde and Wyre Coast Clinical Commissioning Group.

There was a 5% uptake, with more people registering on Join Dementia Research during the first 3 months following the initiative compared to the number who registered within the past year. Further, this initiative also placed Fylde and Wyre Coast CCG in the top 10 CCGs in England in terms of the % of the local population with dementia registered on Join Dementia Research (from 90th place to 8th place in four months).

You can now access the complete case study using the following link:
http://nhs.joindementiaresearch.nihr.ac.uk/wp-content/uploads/CaseStudy_Memory-Clinic-Mailing.pdf