In February 2018, Rowlands Pharmacy chain delivered a Dementia Research awareness campaign in all its 527 branches across England, Wales and Scotland.

Delivered as part of Rowlands’ Healthy Living Pharmacy work, the campaign was a partnership between the National Institute for Health Research (NIHR), Alzheimer’s Research UK and Join Dementia Research.

Pharmacy staff received awareness information to enable them to talk to customers about research. Pharmacy branches also displayed Join Dementia Research and Alzheimer’s Research UK materials, including booklets, application forms and posters. Staff also wore promotional badges.

Promoting research, working with pharmacy

There are over 450,000 people with a diagnosis in England. Most are regular visitors to their local pharmacy, who provide support and advice as well as prescription medications. To deliver on the Department of Health’s 2020 Dementia Challenge we know we will need to take every opportunity to raise awareness. Working with pharmacies allows us to meet one of the targets of ‘Ensuring that all relevant staff can sign-post people to Join Dementia Research’.

Get in touch

If you are a pharmacist or work in a pharmacy and are interested in playing a role in supporting dementia research, you could:

  1. Use the free Join Dementia Research materials – order from our website
  2. Watch our awareness films, and talk to your customers
  3. Host one of our kiosks
  4. Talk to us about delivering your own campaign

For more information email