Developing & Implementing a Local Communications Plan
A communications campaign presents a really exciting opportunity to conduct a stakeholder engagement and awareness raising campaign.
A campaign project in the North West looked to increase engagements with stakeholders, raise awareness of research and also to further build up an extensive network of contacts for the North West region.
- Identify your audience
- Conduct a thorough stakeholder analysis before any kind of campaign and work out how you will communicate with them
- Make sure communications activity is aligned with that from the national team
- Have a clear communications strategy and an idea of how you will evaluate a campaign before you start